About This Talk
Chris opens with a challenge for a market that has already shifted: you’ll never be younger than you are today, so there’s no point in waiting. He then hands the session to Angela, who shares social media tactics for real estate agents, from having a plan to staying consistent. Chris closes by urging listeners to stop simply reacting to the market and start setting the pace.
Key Ideas
- You’ll never be younger than you are today, so stop waiting and call the person you haven’t talked to in a while.
- Social media works like a ready-made database of people who know, like and trust you, so use it to build relationships, not just sell.
- Be authentic and engage first: Angela’s “rule of twenty” means commenting on 20 people’s posts before sharing your own.
- Set A, B and C goals that stretch you from your comfort zone toward your panic zone, such as trying a new platform.
- Post consistently even when a post doesn’t land, and shift from reacting to the market to proactively setting the pace.
“No matter how old we are, we will never be any younger than we are in this moment.”
August 29, 2022 - Mindful Monday presented by Chris Masiello, President and CEO of Better Homes and Gardens Real Estate